When you make the leap to becoming an entrepreneur, the correct mindset can be the difference between success and failure. If you’ve already made the leap, then you know that proper mindset is a work in progress and is something that must be continually sculpted.
Having an entrepreneurial mindset, or spirit is a when an individual seeks to create opportunity and then takes productive steps toward the manifestation of their particular goal or vision.
I have previously defined an entrepreneur as a person who is an ambitious leader, a team builder, problem solver and a person who creates value. So what are the unique components that make up the mindset of an individual that embodies these characteristics?
Creative Mindset
This involves the ability to create new and innovative ideas as well as the knack to bring these ideas to market while simultaneously delivering value. The entrepreneur is not afraid to take risks and approaches the market with both an inventive and pro-active stance.
Action taking is at the fore front of this process. This enables the entrepreneur to both evaluate and exploit opportunity where one exists. This includes identifying profitable markets and niches and entering into these segments with enthusiasm and optimism.
When an opportunity is uncovered, many entrepreneurs will have little “ah ha” moments or even may experience a sort of epiphany when an opportunity is revealed.
Once you enter a market, you need to get into the mind of your prospect and deliver valuable information and ultimately products and/or services that appeal to their specific needs, wants, hopes and desires.
Intelligent experimentation
An entrepreneurial mindset is focused on performance. Having the means and ability to execute a plan but also to test and measure results and make necessary changes.
One must learn techniques to not only identify opportunities through market research, but also be adaptive to change by reacting to it.
Flexibility and adaptability are key ingredients that allow you to make adjustments. Don’t put all your chips on one hand. Not every business move you make is a do-or-die endeavor.
Focus on your priorities and change or eliminate any activities that are simply not bringing results. Don’t allow yourself to get overly attached to a hoped for outcome, because if it fails to reach fruition, this could cause undesired emotional and mental stress.
Carry on with your work, enthusiastic but with a degree of non-attachment to the outcome, good or bad. This way your creativity will never be compromised.
Giving, Humility, Commitment
The fabled Jedi from the Star Wars saga have a code of conduct that has real world application for the entrepreneur. In order to become a true Jedi marketer, you must adopt the following entrepreneurial mindset edicts:
-Respect all life
-Serve others for the greater good
-Seek to improve oneself through knowledge and training
The entrepreneurial mindset understands that “what you give you get”. Coming from this place, a REAL entrepreneur does not come from the domain of ego, even when reaching high levels of success. This is about an intuitive commitment to ones hard work as well as serving the needs of others.
One must simply be in harmony with the world around them in order to understand the needs of others and be able to identify an opportunity when it is attractive to others as well. This means putting yourself in the mind of your potential client, customer or prospect.
In order to do this effectively, you must temporarily relinquish your attachment to your own needs and laser focus on the needs, wants and desires of others. You must mentally and emotionally become the prospect learning how they contemplate, select and use whatever it is you’re offering.
Making a commitment to your own growth through training and knowledge will prepare you as individual to intuitively make the shift. Working on your personal development will provide you with the tools that will serve as catalyst for positive change.
Communication
Entrepreneurs understand the importance of communication because they know that this is how they bring VALUE. Communication takes the form of many different mediums that allow us to deliver our unique message.
This is also how we INFLUENCE people to take action. This is a skill that entrepreneurs consciously develop. This means understanding the triggers that motivate action and deliberately crafting your content with those motivators in mind.
Communication enables the marketer to clearly demonstrate the benefits of whatever it is they are offering. The better your ability to communicate the better your capacity to influence.
It is essential that you work to improve your communication skills at all levels. This also includes becoming a student of ad copy that will help you to craft influential content. Joe Sugarman, one of the best in the business is a master at ad copy and someone you simply must be studying:
The above book was recommended to me by one of my mentors who happens to be a 7 figure earner and so I am passing along the information to you as well.
Take charge mindset
Taking charge means exactly that. YOU, know one else, is in control of your destiny. Fate is something that we create through our actions and decisions and not a mysterious force that is simply thrust upon us with no rhyme or reason.
It is important that you are willing and able to take full responsibility for your actions and the results of those actions. The blame game simply does not cut it when you enter into an entrepreneurial mindset.
You must constantly create and refine your goals, practices, methods, techniques strategies and resources in an effort to create success. Take ownership of your destiny like a new vessel you’ll be sailing across the ocean and navigate both the calm and choppy waters you will encounter on your path to both personal and financial freedom.
This is information that is critical to your success. Please go ahead and Tweet this article using the button below (Facebook It, Digg It, Stumble It or share it using the social site of your choosing) so that other people may benefit from this as well.
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Your Partner In Success,
P.S. It is my understanding that the new FTC rules require an affiliate to disclose his/her relationship with the company or product they represent. These new rules are in alignment with both authenticity and transparency and have my support. As such, I would like to disclose that I am an affiliate of Amazon.com and if you should choose to go ahead and purchase the book I recommended by Joe Sugarman, I will receive a small commission. Thank you for your support.
Fredric,
It really is all about the mindset. Everyone
is looking for strategy after strategy… but without
the mindset it all means nothing!
Thanks for the share!
.-= Eric Goldstein´s last blog ..Creating Abundance In Your Life and Social Media =-.
Hi Eric,
I would agree, mindset is the foundation from which all your marketing will spring. In fact, cultivating an entrepreneurial mindset should be a strategy in and of itself.
If the proper foundation within yourself is not laid, or at least crafted along the way, I would again agree it all means nothing!
~Fredric
This is a great post because having the right mindset is so important to having success in any arena. Without it, we are never really able to see the big picture.
I love the comparison to the Jedi training because it does take a level of commitment and courage to be successful in this industry. Not to mention the dedication to helping others before ourselves.
Thanks so much for the wonderful post as usual Fredric!
~Angel
.-= Angel Taylor´s last blog ..Supercharge Your Relationship Building On Facebook =-.
Hi Angel,
Thanks so much for your comment. When I was crafting the content for the article, I was pleasantly surprised to have come across the Jedi code of conduct and how so much of what we do in attraction marketing are in alignment with these principles.
It was an awesome discovery and fit right into the whole idea if Jedi marketing. Dedication to personal growth, putting other first before one’s self, commitment at all levels of our life and work are all wonderful parallels that completely relate to the concept of entrepreneurial mindset.
~Fredric
Fredric,
In reading this post the phrase that really just jumped into my mind was “THE FORCE IS STRONG IN THIS ONE” and I am sure you know exactly where that came from. I want to give you the strongest possible Kudos on a job well done my new friend. This is truly a fantastic example of living the Jedi code of giving value and bettering the lives of others.
The entrepreneurial mindset is one that I truly believe is something that you are born with. This doesn’t mean that you can’t develop it as you grow and mature in your life but for that all consuming passion and desire it has been my experience that those folks who are born with it display this more evidently than other folks.
It is also a mindset that belongs to the true rebels. It is you saying “The heck with this…I will do it MY WAY” and then proceeding to back up the attitude with some major league effort and discipline.
The entrepreneurial mindset is all about giving back leaving the world a better place then it was because of your efforts. It’s about laying it all out on the line knowing full well that there are those folks depending on you to provide them with support, inspiration, and leadership.
I look forward to getting to know you Fredric since you obviously “get it” and are a fellow entrepreneur with a servant’s heart.
To Your Massive Success,
John
.-= John Chatman´s last blog ..XOWii Review: Is The Juice Worth The Squeeze? =-.
Hi John,
I appreciate your heartfelt and passionate response to this post. The force becomes strong in those that align themselves with these principles. The force in this case is simply the universe, as it supports the laws of giving and as you said leaving the world a better place as a result of our efforts and actions.
I would agree that this type of mindset is indeed more prevalent in certain individuals that seem to be born with this gift, but since we are really all one heart and one mind, perhaps it is simply a matter of one’s individual evolution and transformation that occurs as a result personal development.
Starting with self-awareness, we can honestly evaluate where we are and make a conscious choice as to where we want to be and commit to taking steps to make the shift. Cheers!
~Fredric
Hey Fredric,
Wow, you really hit the nail on the head with this post! There are so many different elements involved in true success, and you’ve done a great job of outlining them here.
A couple of your points that most resonated with me are:
Ability to take action – I believe this is one of the defining factors of entrepreneurs, and one of the crucial things that separates truly successful people from the tire kickers.
Ability to remain detached from the outcome – most successful people can attest to the fact that success comes after a series of failures. People who are so attached to outcomes that they quit trying after their first failure are truly missing out.
Service – it’s such a beautiful rhythm of life that what we give always comes back to us. Focusing on helping others not only helps us to be the best people we can be, but also brings us abundance.
Thanks Fredric!
Kathy J
.-= Kathy Jodrey´s last blog ..Search Engine Ranking Improvement Series Part 3 – HTML Anchor Tag Tutorial =-.
Hi Kathy,
Thanks for the comment. I’m pleased to hear you resonated with several important points in the post. It’s so true that there are a multitude of elements that contribute to one’s success. I think it’s important to be mindful and fully conscious of each piece of the puzzle and constantly workings toward a greater understanding in each area.
As we grow personally, so does our ability to be better marketers and entrepreneurs. Of course mindset is the foundation for all of the other actions and activities we pursue, so with that in mind, we must constantly work toward crafting a more creative, positive and harmonious way of thinking.
~Fredric
“My Schwartz is bigger than yours.”
Lol, bro Spaceballs was an inspiration to my life when I was but a wee lad. Friggin’ awesome that you get to make that joke everyday.
Great post by the way, really rocked the house.
.-= Matthew Neer´s last blog ..The Death Of TV Advertising With Matthew Neer =-.
Hi Matt,
Don’t you just love the “Spaceballs” correlation here! So appropriate for a Jedi mindset post. Thanks so much for stopping by and checking out the article…and don’t forget:
“May the Schwartz be with you!”
LOL. ROCK on my friend!
~Fredric
Very good post Fredric. Every marketer needs to read this.
I agree with eric too. Mind setting is very important in achieving your goals, this is your building block you must have this and stick to it.
Great post Fredric!
Take charge mindset and communication stood out in my mind the most in this post and giving without want.
You always deliver with your content and do a great job!
Thank you for sharing!
.-= Daryl Whicker´s last blog ..Child Internet Filter =-.
Just stumbled onto this post… Great points you make here Fredric! Anyone looking to “get their Jedi Marketer on” should be taking notes!
Garrett
.-= Garrett Miller´s last blog ..Network Marketing vs Internet Marketing vs Attraction Marketing: Rumble in the Home-Based Business Jungle =-.